
“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”
— Warren Buffett
The Warren Buffett investment philosophy calls for a long-term investment horizon, where a ten year holding period, or even longer, would fit right into the strategy. How would such a strategy have worked out for an investment into Molson Coors Beverage Co (NYSE: TAP)? Today, we examine the outcome of a ten year investment into the stock back in 2015.
Start date: | 04/14/2015 |
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End date: | 04/11/2025 | ||||
Start price/share: | $76.96 | ||||
End price/share: | $60.69 | ||||
Starting shares: | 129.94 | ||||
Ending shares: | 163.92 | ||||
Dividends reinvested/share: | $14.75 | ||||
Total return: | -0.52% | ||||
Average annual return: | -0.05% | ||||
Starting investment: | $10,000.00 | ||||
Ending investment: | $9,950.11 |
The above analysis shows the ten year investment result worked out poorly, with an annualized rate of return of -0.05%. This would have turned a $10K investment made 10 years ago into $9,950.11 today (as of 04/11/2025). On a total return basis, that’s a result of -0.52% (something to think about: how might TAP shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]
Notice that Molson Coors Beverage Co paid investors a total of $14.75/share in dividends over the 10 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).
Based upon the most recent annualized dividend rate of 1.88/share, we calculate that TAP has a current yield of approximately 3.10%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 1.88 against the original $76.96/share purchase price. This works out to a yield on cost of 4.03%.
Another great investment quote to think about:
“A risk-reward ratio is important, but so is an aggravation-satisfaction ratio.” — Muriel Siebert