
“I buy on the assumption that they could close the market the next day and not reopen it for five years.”
— Warren Buffett
One of the most important things investors can learn from Warren Buffett, is about how they approach their time horizon for an investment into a stock under consideration. Because immediately after buying shares of a given stock, investors will then be able to check on the day-to-day (and even minute-by-minute) market value. Some days the stock market will be up, other days down. These daily fluctuations can often distract from the long-term view. Today, we look at the result of a five year holding period for an investor who was considering Discover Financial Services (NYSE: DFS) back in 2020, bought the stock, ignored the market’s ups and downs, and simply held through to today.
Start date: | 05/07/2020 |
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End date: | 05/06/2025 | ||||
Start price/share: | $40.48 | ||||
End price/share: | $188.12 | ||||
Starting shares: | 247.04 | ||||
Ending shares: | 277.18 | ||||
Dividends reinvested/share: | $11.70 | ||||
Total return: | 421.43% | ||||
Average annual return: | 39.14% | ||||
Starting investment: | $10,000.00 | ||||
Ending investment: | $52,150.68 |
As we can see, the five year investment result worked out exceptionally well, with an annualized rate of return of 39.14%. This would have turned a $10K investment made 5 years ago into $52,150.68 today (as of 05/06/2025). On a total return basis, that’s a result of 421.43% (something to think about: how might DFS shares perform over the next 5 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]
Notice that Discover Financial Services paid investors a total of $11.70/share in dividends over the 5 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).
Based upon the most recent annualized dividend rate of 2.8/share, we calculate that DFS has a current yield of approximately 1.49%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 2.8 against the original $40.48/share purchase price. This works out to a yield on cost of 3.68%.
More investment wisdom to ponder:
“Cash is a fact, profit is an opinion.” — Alfred Rappaport