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“I buy on the assumption that they could close the market the next day and not reopen it for five years.”

— Warren Buffett

One of the most important things investors can learn from Warren Buffett, is about how they approach their time horizon for an investment into a stock under consideration. Because immediately after buying shares of a given stock, investors will then be able to check on the day-to-day (and even minute-by-minute) market value. Some days the stock market will be up, other days down. These daily fluctuations can often distract from the long-term view. Today, we look at the result of a five year holding period for an investor who was considering Discover Financial Services (NYSE: DFS) back in 2020, bought the stock, ignored the market’s ups and downs, and simply held through to today.

Start date: 05/07/2020
$10,000

05/07/2020
  $52,150

05/06/2025
End date: 05/06/2025
Start price/share: $40.48
End price/share: $188.12
Starting shares: 247.04
Ending shares: 277.18
Dividends reinvested/share: $11.70
Total return: 421.43%
Average annual return: 39.14%
Starting investment: $10,000.00
Ending investment: $52,150.68

As we can see, the five year investment result worked out exceptionally well, with an annualized rate of return of 39.14%. This would have turned a $10K investment made 5 years ago into $52,150.68 today (as of 05/06/2025). On a total return basis, that’s a result of 421.43% (something to think about: how might DFS shares perform over the next 5 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that Discover Financial Services paid investors a total of $11.70/share in dividends over the 5 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 2.8/share, we calculate that DFS has a current yield of approximately 1.49%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 2.8 against the original $40.48/share purchase price. This works out to a yield on cost of 3.68%.

More investment wisdom to ponder:
“Cash is a fact, profit is an opinion.” — Alfred Rappaport