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“I buy on the assumption that they could close the market the next day and not reopen it for five years.”

— Warren Buffett

The Warren Buffett investment philosophy calls for a long-term investment horizon, where a five year holding period, or even longer, would fit right into the strategy. How would such a strategy have worked out for an investment into Salesforce Inc (NYSE: CRM)? Today, we examine the outcome of a five year investment into the stock back in 2020.

Start date: 12/21/2020
$10,000

12/21/2020
  $11,523

12/18/2025
End date: 12/18/2025
Start price/share: $226.47
End price/share: $257.85
Starting shares: 44.16
Ending shares: 44.70
Dividends reinvested/share: $3.26
Total return: 15.26%
Average annual return: 2.88%
Starting investment: $10,000.00
Ending investment: $11,523.57

The above analysis shows the five year investment result worked out as follows, with an annualized rate of return of 2.88%. This would have turned a $10K investment made 5 years ago into $11,523.57 today (as of 12/18/2025). On a total return basis, that’s a result of 15.26% (something to think about: how might CRM shares perform over the next 5 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that Salesforce Inc paid investors a total of $3.26/share in dividends over the 5 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 1.664/share, we calculate that CRM has a current yield of approximately 0.65%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 1.664 against the original $226.47/share purchase price. This works out to a yield on cost of 0.29%.

One more piece of investment wisdom to leave you with:
“A 10% decline in the market is fairly common, it happens about once a year. Investors who realize this are less likely to sell in a panic, and more likely to remain invested, benefitting from the wealthbuilding power of stocks.” — Christopher Davis