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“Someone’s sitting in the shade today because someone planted a tree a long time ago.”

— Warren Buffett

The above quote from Warren Buffett is timeless, and brings into focus the choice about time horizon that any investor should think about before buying a stock they are considering. Behind every stock is an actual business; what will that business look like over a twenty year period?

Today, let’s look backwards in time to 2005, and take a look at what happened to investors who asked that very question about Ralph Lauren Corp (NYSE: RL), by taking a look at the investment outcome over a twenty year holding period.

Start date: 09/30/2005
$10,000

09/30/2005
  $80,424

09/29/2025
End date: 09/29/2025
Start price/share: $50.30
End price/share: $308.64
Starting shares: 198.81
Ending shares: 260.43
Dividends reinvested/share: $32.98
Total return: 703.79%
Average annual return: 10.98%
Starting investment: $10,000.00
Ending investment: $80,424.85

The above analysis shows the twenty year investment result worked out quite well, with an annualized rate of return of 10.98%. This would have turned a $10K investment made 20 years ago into $80,424.85 today (as of 09/29/2025). On a total return basis, that’s a result of 703.79% (something to think about: how might RL shares perform over the next 20 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that Ralph Lauren Corp paid investors a total of $32.98/share in dividends over the 20 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 3.65/share, we calculate that RL has a current yield of approximately 1.18%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 3.65 against the original $50.30/share purchase price. This works out to a yield on cost of 2.35%.

Here’s one more great investment quote before you go:
“All you need for a lifetime of successful investing is a few big winners, and the pluses from those will overwhelm the minuses from the stocks that don’t work out.” — Peter Lynch