“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”
— Warren Buffett
One of the most important things investors can learn from Warren Buffett, is about how they approach their time horizon for an investment into a stock under consideration. Because immediately after buying shares of a given stock, investors will then be able to check on the day-to-day (and even minute-by-minute) market value. Some days the stock market will be up, other days down. These daily fluctuations can often distract from the long-term view. Today, we look at the result of a ten year holding period for an investor who was considering Apple Inc (NASD: AAPL) back in 2015, bought the stock, ignored the market’s ups and downs, and simply held through to today.
| Start date: | 08/25/2015 |
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| End date: | 08/22/2025 | ||||
| Start price/share: | $25.94 | ||||
| End price/share: | $227.76 | ||||
| Starting shares: | 385.51 | ||||
| Ending shares: | 428.88 | ||||
| Dividends reinvested/share: | $8.06 | ||||
| Total return: | 876.82% | ||||
| Average annual return: | 25.60% | ||||
| Starting investment: | $10,000.00 | ||||
| Ending investment: | $97,700.41 | ||||
The above analysis shows the ten year investment result worked out exceptionally well, with an annualized rate of return of 25.60%. This would have turned a $10K investment made 10 years ago into $97,700.41 today (as of 08/22/2025). On a total return basis, that’s a result of 876.82% (something to think about: how might AAPL shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]
Notice that Apple Inc paid investors a total of $8.06/share in dividends over the 10 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).
Based upon the most recent annualized dividend rate of 1.04/share, we calculate that AAPL has a current yield of approximately 0.46%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 1.04 against the original $25.94/share purchase price. This works out to a yield on cost of 1.77%.
More investment wisdom to ponder:
“Know what you own and why you own it.” — Peter Lynch
