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“Someone’s sitting in the shade today because someone planted a tree a long time ago.”

— Warren Buffett

The above quote from Warren Buffett is timeless, and brings into focus the choice about time horizon that any investor should think about before buying a stock they are considering. Behind every stock is an actual business; what will that business look like over a two-decade period?

Today, let’s look backwards in time to 2005, and take a look at what happened to investors who asked that very question about W.W. Grainger Inc. (NYSE: GWW), by taking a look at the investment outcome over a two-decade holding period.

Start date: 08/12/2005
$10,000

08/12/2005
  $205,971

08/11/2025
End date: 08/11/2025
Start price/share: $63.66
End price/share: $939.76
Starting shares: 157.08
Ending shares: 219.32
Dividends reinvested/share: $87.95
Total return: 1,961.05%
Average annual return: 16.32%
Starting investment: $10,000.00
Ending investment: $205,971.61

As shown above, the two-decade investment result worked out exceptionally well, with an annualized rate of return of 16.32%. This would have turned a $10K investment made 20 years ago into $205,971.61 today (as of 08/11/2025). On a total return basis, that’s a result of 1,961.05% (something to think about: how might GWW shares perform over the next 20 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that W.W. Grainger Inc. paid investors a total of $87.95/share in dividends over the 20 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 9.04/share, we calculate that GWW has a current yield of approximately 0.96%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 9.04 against the original $63.66/share purchase price. This works out to a yield on cost of 1.51%.

More investment wisdom to ponder:
“If you don’t study any companies, you have the same success buying stocks as you do in a poker game if you bet without looking at your cards.” — Peter Lynch