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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The wisdom of Warren Buffett reflects a value-based philosophy about investing that says investors are buying shares in a business, and encourages strategic thinking about investment time horizon. Before placing a buy order for a stock, a great question we can ask is whether we would still be comfortable making the investment if we couldn’t sell it for many years?

A “buy-and-hold” approach may call for a time horizon that spans a long period of time — maybe even lasting for a ten year holding period. Suppose such a “buy-and-hold” investor had looked into buying shares of Procter & Gamble Company (NYSE: PG) back in 2014. Let’s take a look at how such an investment would have worked out for that buy-and-hold investor:

Start date: 10/27/2014
$10,000

10/27/2014
  $26,174

10/24/2024
End date: 10/24/2024
Start price/share: $85.95
End price/share: $169.62
Starting shares: 116.35
Ending shares: 154.27
Dividends reinvested/share: $31.67
Total return: 161.67%
Average annual return: 10.10%
Starting investment: $10,000.00
Ending investment: $26,174.19

As shown above, the ten year investment result worked out quite well, with an annualized rate of return of 10.10%. This would have turned a $10K investment made 10 years ago into $26,174.19 today (as of 10/24/2024). On a total return basis, that’s a result of 161.67% (something to think about: how might PG shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that Procter & Gamble Company paid investors a total of $31.67/share in dividends over the 10 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 4.026/share, we calculate that PG has a current yield of approximately 2.37%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 4.026 against the original $85.95/share purchase price. This works out to a yield on cost of 2.76%.

Here’s one more great investment quote before you go:
“Compound interest is the eighth wonder of the world. He who understands it, earns it; he who doesn’t, pays it.” — Albert Einstein