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“Someone’s sitting in the shade today because someone planted a tree a long time ago.”

— Warren Buffett

The above quote from Warren Buffett is timeless, and brings into focus the choice about time horizon that any investor should think about before buying a stock they are considering. Behind every stock is an actual business; what will that business look like over a twenty year period?

Today, let’s look backwards in time to 2004, and take a look at what happened to investors who asked that very question about Clorox Co (NYSE: CLX), by taking a look at the investment outcome over a twenty year holding period.

Start date: 10/11/2004
$10,000

10/11/2004
  $50,955

10/08/2024
End date: 10/08/2024
Start price/share: $54.57
End price/share: $159.79
Starting shares: 183.25
Ending shares: 318.91
Dividends reinvested/share: $58.83
Total return: 409.59%
Average annual return: 8.48%
Starting investment: $10,000.00
Ending investment: $50,955.05

As we can see, the twenty year investment result worked out well, with an annualized rate of return of 8.48%. This would have turned a $10K investment made 20 years ago into $50,955.05 today (as of 10/08/2024). On a total return basis, that’s a result of 409.59% (something to think about: how might CLX shares perform over the next 20 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that Clorox Co paid investors a total of $58.83/share in dividends over the 20 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 4.88/share, we calculate that CLX has a current yield of approximately 3.05%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 4.88 against the original $54.57/share purchase price. This works out to a yield on cost of 5.59%.

One more investment quote to leave you with:
“In the short run, the market is a voting machine but in the long run, it is a weighing machine.” — Benjamin Graham