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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The Warren Buffett investment philosophy calls for a long-term investment horizon, where a ten year holding period, or even longer, would fit right into the strategy. How would such a strategy have worked out for an investment into Starbucks Corp. (NASD: SBUX)? Today, we examine the outcome of a ten year investment into the stock back in 2014.

Start date: 09/23/2014
$10,000

09/23/2014
  $31,476

09/20/2024
End date: 09/20/2024
Start price/share: $36.98
End price/share: $96.05
Starting shares: 270.42
Ending shares: 327.76
Dividends reinvested/share: $14.94
Total return: 214.81%
Average annual return: 12.15%
Starting investment: $10,000.00
Ending investment: $31,476.96

The above analysis shows the ten year investment result worked out quite well, with an annualized rate of return of 12.15%. This would have turned a $10K investment made 10 years ago into $31,476.96 today (as of 09/20/2024). On a total return basis, that’s a result of 214.81% (something to think about: how might SBUX shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Beyond share price change, another component of SBUX’s total return these past 10 years has been the payment by Starbucks Corp. of $14.94/share in dividends to shareholders. Automatic reinvestment of dividends can be a wonderful way to compound returns, and for the above calculations we presume that dividends are reinvested into additional shares of stock. (For the purpose of these calcuations, the closing price on ex-date is used).

Based upon the most recent annualized dividend rate of 2.28/share, we calculate that SBUX has a current yield of approximately 2.37%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 2.28 against the original $36.98/share purchase price. This works out to a yield on cost of 6.41%.

One more piece of investment wisdom to leave you with:
“We don’t have to be smarter than the rest. We have to be more disciplined than the rest.” — Warren Buffett