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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

One of the most important things investors can learn from Warren Buffett, is about how they approach their time horizon for an investment into a stock under consideration. Because immediately after buying shares of a given stock, investors will then be able to check on the day-to-day (and even minute-by-minute) market value. Some days the stock market will be up, other days down. These daily fluctuations can often distract from the long-term view. Today, we look at the result of a ten year holding period for an investor who was considering Keurig Dr Pepper Inc (NASD: KDP) back in 2014, bought the stock, ignored the market’s ups and downs, and simply held through to today.

Start date: 07/16/2014
$10,000

07/16/2014
  $39,133

07/15/2024
End date: 07/15/2024
Start price/share: $59.34
End price/share: $32.67
Starting shares: 168.52
Ending shares: 1,198.27
Dividends reinvested/share: $115.76
Total return: 291.48%
Average annual return: 14.61%
Starting investment: $10,000.00
Ending investment: $39,133.58

The above analysis shows the ten year investment result worked out quite well, with an annualized rate of return of 14.61%. This would have turned a $10K investment made 10 years ago into $39,133.58 today (as of 07/15/2024). On a total return basis, that’s a result of 291.48% (something to think about: how might KDP shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Many investors out there refuse to own any stock that lacks a dividend; in the case of Keurig Dr Pepper Inc, investors have received $115.76/share in dividends these past 10 years examined in the exercise above. This means total return was driven not just by share price, but also by the dividends received (and what the investor did with those dividends). For this exercise, what we’ve done with the dividends is to assume they are reinvestted — i.e. used to purchase additional shares (the calculations use closing price on ex-date).

Based upon the most recent annualized dividend rate of .86/share, we calculate that KDP has a current yield of approximately 2.63%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of .86 against the original $59.34/share purchase price. This works out to a yield on cost of 4.43%.

Here’s one more great investment quote before you go:
“Don’t look for the needle in the haystack, just buy the haystack.” — John Bogle