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“Someone’s sitting in the shade today because someone planted a tree a long time ago.”

— Warren Buffett

This inspiring quote from Warren Buffett teaches us the importance of considering our investment time horizon when approaching any given investment: Could we envision ourselves holding the stock we are considering for many years? Even a twenty year holding period potentially?

For “buy-and-hold” investors taking a long-term view, what’s important isn’t the short-term stock market fluctuations that will inevitably occur, but what happens over the long haul. Looking back 20 years to 2004, investors considering an investment into shares of Ralph Lauren Corp (NYSE: RL) may have been pondering this very question and thinking about their potential investment result over a full twenty year time horizon. Here’s how that would have worked out.

Start date: 01/20/2004
$10,000

01/20/2004
  $59,146

01/18/2024
End date: 01/18/2024
Start price/share: $30.02
End price/share: $138.00
Starting shares: 333.11
Ending shares: 428.75
Dividends reinvested/share: $27.45
Total return: 491.68%
Average annual return: 9.29%
Starting investment: $10,000.00
Ending investment: $59,146.03

The above analysis shows the twenty year investment result worked out well, with an annualized rate of return of 9.29%. This would have turned a $10K investment made 20 years ago into $59,146.03 today (as of 01/18/2024). On a total return basis, that’s a result of 491.68% (something to think about: how might RL shares perform over the next 20 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Many investors out there refuse to own any stock that lacks a dividend; in the case of Ralph Lauren Corp, investors have received $27.45/share in dividends these past 20 years examined in the exercise above. This means total return was driven not just by share price, but also by the dividends received (and what the investor did with those dividends). For this exercise, what we’ve done with the dividends is to assume they are reinvestted — i.e. used to purchase additional shares (the calculations use closing price on ex-date).

Based upon the most recent annualized dividend rate of 3/share, we calculate that RL has a current yield of approximately 2.17%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 3 against the original $30.02/share purchase price. This works out to a yield on cost of 7.23%.

Another great investment quote to think about:
“I learned early that there is nothing new in Wall Street. There can’t be because speculation is as old as the hills. Whatever happens in the stock market today has happened before and will happen again. I’ve never forgotten that.” — Jesse Livermore