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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

A critical pearl of wisdom from Warren Buffett teaches us that with any potential stock investment we may make, as soon as our buy order is filled we will have a choice: to remain a co-owner of that company for the long haul, or to react to the inevitable short-term ups and downs that the stock market is famous for (sometimes sharp ups and downs).

The reality of this choice forces us to challenge our confidence in any given company we might invest into, and keep our eyes on the long-term time horizon. The market may go up and down the interim, but over a decade-long holding period, will the investment succeed?

Back in 2012, investors may have been asking themselves that very question about Netflix Inc (NASD: NFLX). Let’s examine what would have happened over a decade-long holding period, had you invested in NFLX shares back in 2012 and held on.

Start date: 01/24/2012
$10,000

01/24/2012
$300,179

01/21/2022
End date: 01/21/2022
Start price/share: $13.24
End price/share: $397.50
Starting shares: 755.29
Ending shares: 755.29
Dividends reinvested/share: $0.00
Total return: 2,902.27%
Average annual return: 40.52%
Starting investment: $10,000.00
Ending investment: $300,179.76

As we can see, the decade-long investment result worked out exceptionally well, with an annualized rate of return of 40.52%. This would have turned a $10K investment made 10 years ago into $300,179.76 today (as of 01/21/2022). On a total return basis, that’s a result of 2,902.27% (something to think about: how might NFLX shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Here’s one more great investment quote before you go:
“In trading you have to be defensive and aggressive at the same time. If you are not aggressive, you are not going to make money, and if you are not defensive, you are not going to keep money.” — Ray Dalio