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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The wisdom of Warren Buffett reflects a value-based philosophy about investing that says investors are buying shares in a business, and encourages strategic thinking about investment time horizon. Before placing a buy order for a stock, a great question we can ask is whether we would still be comfortable making the investment if we couldn’t sell it for many years?

A “buy-and-hold” approach may call for a time horizon that spans a long period of time — maybe even lasting for a ten year holding period. Suppose such a “buy-and-hold” investor had looked into buying shares of JPMorgan Chase & Co (NYSE: JPM) back in 2011. Let’s take a look at how such an investment would have worked out for that buy-and-hold investor:

Start date: 09/22/2011
$10,000

09/22/2011
$68,977

09/21/2021
End date: 09/21/2021
Start price/share: $29.27
End price/share: $152.98
Starting shares: 341.65
Ending shares: 451.00
Dividends reinvested/share: $21.96
Total return: 589.94%
Average annual return: 21.29%
Starting investment: $10,000.00
Ending investment: $68,977.79

As shown above, the ten year investment result worked out exceptionally well, with an annualized rate of return of 21.29%. This would have turned a $10K investment made 10 years ago into $68,977.79 today (as of 09/21/2021). On a total return basis, that’s a result of 589.94% (something to think about: how might JPM shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that JPMorgan Chase & Co paid investors a total of $21.96/share in dividends over the 10 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 3.6/share, we calculate that JPM has a current yield of approximately 2.35%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 3.6 against the original $29.27/share purchase price. This works out to a yield on cost of 8.03%.

Another great investment quote to think about:
“The best way to measure your investing success is not by whether you’re beating the market but by whether you’ve put in place a financial plan and a behavioral discipline that are likely to get you where you want to go.” — Benjamin Graham