“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”
— Warren Buffett
The wisdom of Warren Buffett reflects a value-based philosophy about investing that says investors are buying shares in a business, and encourages strategic thinking about investment time horizon. Before placing a buy order for a stock, a great question we can ask is whether we would still be comfortable making the investment if we couldn’t sell it for many years?
A “buy-and-hold” approach may call for a time horizon that spans a long period of time — maybe even lasting for a decade-long holding period. Suppose such a “buy-and-hold” investor had looked into buying shares of Church & Dwight Co Inc (NYSE: CHD) back in 2010. Let’s take a look at how such an investment would have worked out for that buy-and-hold investor:
| Start date: | 07/19/2010 |
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| End date: | 07/16/2020 | ||||
| Start price/share: | $16.45 | ||||
| End price/share: | $84.20 | ||||
| Starting shares: | 607.90 | ||||
| Ending shares: | 713.19 | ||||
| Dividends reinvested/share: | $6.49 | ||||
| Total return: | 500.51% | ||||
| Average annual return: | 19.63% | ||||
| Starting investment: | $10,000.00 | ||||
| Ending investment: | $60,034.52 | ||||
As shown above, the decade-long investment result worked out exceptionally well, with an annualized rate of return of 19.63%. This would have turned a $10K investment made 10 years ago into $60,034.52 today (as of 07/16/2020). On a total return basis, that’s a result of 500.51% (something to think about: how might CHD shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]
Notice that Church & Dwight Co Inc paid investors a total of $6.49/share in dividends over the 10 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).
Based upon the most recent annualized dividend rate of .96/share, we calculate that CHD has a current yield of approximately 1.14%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of .96 against the original $16.45/share purchase price. This works out to a yield on cost of 6.93%.
Here’s one more great investment quote before you go:
“Investors should purchase stocks like they purchase groceries, not like they purchase perfume.” — Benjamin Graham
