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“I buy on the assumption that they could close the market the next day and not reopen it for five years.”

— Warren Buffett

The Warren Buffett investment philosophy calls for a long-term investment horizon, where a five year holding period, or even longer, would fit right into the strategy. How would such a strategy have worked out for an investment into Southwest Airlines Co (NYSE: LUV)? Today, we examine the outcome of a five year investment into the stock back in 2015.

Start date: 05/14/2015
$10,000

05/14/2015
$5,995

05/13/2020
End date: 05/13/2020
Start price/share: $42.12
End price/share: $24.00
Starting shares: 237.42
Ending shares: 249.87
Dividends reinvested/share: $2.56
Total return: -40.03%
Average annual return: -9.72%
Starting investment: $10,000.00
Ending investment: $5,995.65

As we can see, the five year investment result worked out poorly, with an annualized rate of return of -9.72%. This would have turned a $10K investment made 5 years ago into $5,995.65 today (as of 05/13/2020). On a total return basis, that’s a result of -40.03% (something to think about: how might LUV shares perform over the next 5 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Always an important consideration with a dividend-paying company is: should we reinvest our dividends?Over the past 5 years, Southwest Airlines Co has paid $2.56/share in dividends. For the above analysis, we assume that the investor reinvests dividends into new shares of stock (for the above calculations, the reinvestment is performed using closing price on ex-div date for that dividend).

Based upon the most recent annualized dividend rate of .72/share, we calculate that LUV has a current yield of approximately 3.00%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of .72 against the original $42.12/share purchase price. This works out to a yield on cost of 7.12%.

More investment wisdom to ponder:
“I think you have to learn that there’s a company behind every stock, and that there’s only one real reason why stocks go up. Companies go from doing poorly to doing well or small companies grow to large companies.” — Peter Lynch