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“I buy on the assumption that they could close the market the next day and not reopen it for five years.”

— Warren Buffett

The wisdom of Warren Buffett reflects a value-based philosophy about investing that says investors are buying shares in a business, and encourages strategic thinking about investment time horizon. Before placing a buy order for a stock, a great question we can ask is whether we would still be comfortable making the investment if we couldn’t sell it for many years?

A “buy-and-hold” approach may call for a time horizon that spans a long period of time — maybe even lasting for a five year holding period. Suppose such a “buy-and-hold” investor had looked into buying shares of Johnson & Johnson (NYSE: JNJ) back in 2015. Let’s take a look at how such an investment would have worked out for that buy-and-hold investor:

Start date: 04/06/2015
$10,000

04/06/2015
$15,509

04/03/2020
End date: 04/03/2020
Start price/share: $99.16
End price/share: $134.17
Starting shares: 100.85
Ending shares: 115.61
Dividends reinvested/share: $16.96
Total return: 55.11%
Average annual return: 9.18%
Starting investment: $10,000.00
Ending investment: $15,509.97

As shown above, the five year investment result worked out well, with an annualized rate of return of 9.18%. This would have turned a $10K investment made 5 years ago into $15,509.97 today (as of 04/03/2020). On a total return basis, that’s a result of 55.11% (something to think about: how might JNJ shares perform over the next 5 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that Johnson & Johnson paid investors a total of $16.96/share in dividends over the 5 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 3.8/share, we calculate that JNJ has a current yield of approximately 2.83%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 3.8 against the original $99.16/share purchase price. This works out to a yield on cost of 2.85%.

More investment wisdom to ponder:
“When you sell in desperation, you always sell cheap.” — Peter Lynch