“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”
— Warren Buffett
Such a great quote from Warren Buffett, highlighting the importance of investment time horizon when considering making an investment. In the short run, who knows what the stock market will do? A week or two after buying any given stock, could the entire stock market fall out of bed? Quite possibly! Should that happen, how would you react? It is an excellent question to think about before hitting the buy button.
For investors who take a multi-year time horizon, the important thing is not what happens in the next week or two, but what the result will be over the long haul. Today, we look at the result investors of the year 2010 experienced, who considered an investment in shares of Ulta Beauty Inc (NASD: ULTA) and decided upon a decade-long investment time horizon.
| Start date: | 02/22/2010 |
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| End date: | 02/19/2020 | ||||
| Start price/share: | $17.98 | ||||
| End price/share: | $296.86 | ||||
| Starting shares: | 556.17 | ||||
| Ending shares: | 562.45 | ||||
| Dividends reinvested/share: | $1.00 | ||||
| Total return: | 1,569.70% | ||||
| Average annual return: | 32.52% | ||||
| Starting investment: | $10,000.00 | ||||
| Ending investment: | $166,908.81 | ||||
The above analysis shows the decade-long investment result worked out exceptionally well, with an annualized rate of return of 32.52%. This would have turned a $10K investment made 10 years ago into $166,908.81 today (as of 02/19/2020). On a total return basis, that’s a result of 1,569.70% (something to think about: how might ULTA shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]
Many investors out there refuse to own any stock that lacks a dividend; in the case of Ulta Beauty Inc, investors have received $1.00/share in dividends these past 10 years examined in the exercise above. This means total return was driven not just by share price, but also by the dividends received (and what the investor did with those dividends). For this exercise, what we’ve done with the dividends is to assume they are reinvestted — i.e. used to purchase additional shares (the calculations use closing price on ex-date).
Based upon the most recent annualized dividend rate of 1/share, we calculate that ULTA has a current yield of approximately 0.00%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 1 against the original $17.98/share purchase price. This works out to a yield on cost of 0.00%.
Another great investment quote to think about:
“The whole secret to winning big in the stock market is not to be right all the time, but to lose the least amount possible when you’re wrong.” — William O’Neil
