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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The wisdom of Warren Buffett reflects a value-based philosophy about investing that says investors are buying shares in a business, and encourages strategic thinking about investment time horizon. Before placing a buy order for a stock, a great question we can ask is whether we would still be comfortable making the investment if we couldn’t sell it for many years?

A “buy-and-hold” approach may call for a time horizon that spans a long period of time — maybe even lasting for a ten year holding period. Suppose such a “buy-and-hold” investor had looked into buying shares of Illumina Inc (NASD: ILMN) back in 2010. Let’s take a look at how such an investment would have worked out for that buy-and-hold investor:

Start date: 01/07/2010
$10,000

01/07/2010
$99,329

01/06/2020
End date: 01/06/2020
Start price/share: $32.77
End price/share: $325.53
Starting shares: 305.16
Ending shares: 305.16
Dividends reinvested/share: $0.00
Total return: 893.38%
Average annual return: 25.80%
Starting investment: $10,000.00
Ending investment: $99,329.79

As shown above, the ten year investment result worked out exceptionally well, with an annualized rate of return of 25.80%. This would have turned a $10K investment made 10 years ago into $99,329.79 today (as of 01/06/2020). On a total return basis, that’s a result of 893.38% (something to think about: how might ILMN shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Another great investment quote to think about:
“Markets are constantly in a state of uncertainty and flux and money is made by discounting the obvious and betting on the unexpected.” — George Soros