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“I buy on the assumption that they could close the market the next day and not reopen it for five years.”

— Warren Buffett

The Warren Buffett investment philosophy calls for a long-term investment horizon, where a five year holding period, or even longer, would fit right into the strategy. How would such a strategy have worked out for an investment into Harley-Davidson Inc (NYSE: HOG)? Today, we examine the outcome of a five year investment into the stock back in 2014.

Start date: 12/24/2014
$10,000

12/24/2014
$6,771

12/23/2019
End date: 12/23/2019
Start price/share: $65.56
End price/share: $37.92
Starting shares: 152.53
Ending shares: 178.58
Dividends reinvested/share: $7.08
Total return: -32.28%
Average annual return: -7.50%
Starting investment: $10,000.00
Ending investment: $6,771.87

As shown above, the five year investment result worked out poorly, with an annualized rate of return of -7.50%. This would have turned a $10K investment made 5 years ago into $6,771.87 today (as of 12/23/2019). On a total return basis, that’s a result of -32.28% (something to think about: how might HOG shares perform over the next 5 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that Harley-Davidson Inc paid investors a total of $7.08/share in dividends over the 5 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 1.5/share, we calculate that HOG has a current yield of approximately 3.96%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 1.5 against the original $65.56/share purchase price. This works out to a yield on cost of 6.04%.

Here’s one more great investment quote before you go:
“People who invest make money for themselves; people who speculate make money for their brokers.” — Benjamin Graham