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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The wisdom of Warren Buffett reflects a value-based philosophy about investing that says investors are buying shares in a business, and encourages strategic thinking about investment time horizon. Before placing a buy order for a stock, a great question we can ask is whether we would still be comfortable making the investment if we couldn’t sell it for many years?

A “buy-and-hold” approach may call for a time horizon that spans a long period of time — maybe even lasting for a ten year holding period. Suppose such a “buy-and-hold” investor had looked into buying shares of Salesforce.com Inc (NYSE: CRM) back in 2009. Let’s take a look at how such an investment would have worked out for that buy-and-hold investor:

Start date: 12/17/2009
$10,000

12/17/2009
$99,884

12/16/2019
End date: 12/16/2019
Start price/share: $16.22
End price/share: $161.96
Starting shares: 616.52
Ending shares: 616.52
Dividends reinvested/share: $0.00
Total return: 898.52%
Average annual return: 25.87%
Starting investment: $10,000.00
Ending investment: $99,884.04

As shown above, the ten year investment result worked out exceptionally well, with an annualized rate of return of 25.87%. This would have turned a $10K investment made 10 years ago into $99,884.04 today (as of 12/16/2019). On a total return basis, that’s a result of 898.52% (something to think about: how might CRM shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

One more piece of investment wisdom to leave you with:
“Markets can remain irrational longer than you can remain solvent.” — John Maynard Keynes