“Someone’s sitting in the shade today because someone planted a tree a long time ago.”
— Warren Buffett
The Warren Buffett investment philosophy calls for a long-term investment horizon, where a twenty year holding period, or even longer, would fit right into the strategy. How would such a strategy have worked out for an investment into Harley-Davidson Inc (NYSE: HOG)? Today, we examine the outcome of a twenty year investment into the stock back in 1999.
| Start date: | 12/06/1999 |
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| End date: | 12/05/2019 | ||||
| Start price/share: | $61.00 | ||||
| End price/share: | $35.88 | ||||
| Starting shares: | 163.93 | ||||
| Ending shares: | 231.29 | ||||
| Dividends reinvested/share: | $15.01 | ||||
| Total return: | -17.01% | ||||
| Average annual return: | -0.93% | ||||
| Starting investment: | $10,000.00 | ||||
| Ending investment: | $8,294.66 | ||||
As we can see, the twenty year investment result worked out poorly, with an annualized rate of return of -0.93%. This would have turned a $10K investment made 20 years ago into $8,294.66 today (as of 12/05/2019). On a total return basis, that’s a result of -17.01% (something to think about: how might HOG shares perform over the next 20 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]
Beyond share price change, another component of HOG’s total return these past 20 years has been the payment by Harley-Davidson Inc of $15.01/share in dividends to shareholders. Automatic reinvestment of dividends can be a wonderful way to compound returns, and for the above calculations we presume that dividends are reinvested into additional shares of stock. (For the purpose of these calcuations, the closing price on ex-date is used).
Based upon the most recent annualized dividend rate of 1.5/share, we calculate that HOG has a current yield of approximately 4.18%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 1.5 against the original $61.00/share purchase price. This works out to a yield on cost of 6.85%.
One more piece of investment wisdom to leave you with:
“The best way to measure your investing success is not by whether you’re beating the market but by whether you’ve put in place a financial plan and a behavioral discipline that are likely to get you where you want to go.” — Benjamin Graham
