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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The wisdom of Warren Buffett reflects a value-based philosophy about investing that says investors are buying shares in a business, and encourages strategic thinking about investment time horizon. Before placing a buy order for a stock, a great question we can ask is whether we would still be comfortable making the investment if we couldn’t sell it for many years?

A “buy-and-hold” approach may call for a time horizon that spans a long period of time — maybe even lasting for a decade-long holding period. Suppose such a “buy-and-hold” investor had looked into buying shares of Salesforce.com Inc (NYSE: CRM) back in 2009. Let’s take a look at how such an investment would have worked out for that buy-and-hold investor:

Start date: 11/09/2009
$10,000

11/09/2009
$100,537

11/07/2019
End date: 11/07/2019
Start price/share: $15.87
End price/share: $159.50
Starting shares: 630.12
Ending shares: 630.12
Dividends reinvested/share: $0.00
Total return: 905.04%
Average annual return: 25.96%
Starting investment: $10,000.00
Ending investment: $100,537.14

The above analysis shows the decade-long investment result worked out exceptionally well, with an annualized rate of return of 25.96%. This would have turned a $10K investment made 10 years ago into $100,537.14 today (as of 11/07/2019). On a total return basis, that’s a result of 905.04% (something to think about: how might CRM shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

One more piece of investment wisdom to leave you with:
“People who invest make money for themselves; people who speculate make money for their brokers.” — Benjamin Graham