“When we own portions of outstanding businesses with outstanding managements, our favorite holding period is forever.”
— Warren Buffett
The wisdom of Warren Buffett reflects a value-based philosophy about investing that says investors are buying shares in a business, and encourages strategic thinking about investment time horizon. Before placing a buy order for a stock, a great question we can ask is whether we would still be comfortable making the investment if we couldn’t sell it for many years?
A “buy-and-hold” approach may call for a time horizon that spans a long period of time — maybe even lasting for a twenty year holding period. Suppose such a “buy-and-hold” investor had looked into buying shares of Kellogg Co (NYSE: K) back in 1999. Let’s take a look at how such an investment would have worked out for that buy-and-hold investor:
| Start date: | 10/04/1999 |
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| End date: | 10/01/2019 | ||||
| Start price/share: | $37.62 | ||||
| End price/share: | $63.10 | ||||
| Starting shares: | 265.78 | ||||
| Ending shares: | 483.67 | ||||
| Dividends reinvested/share: | $30.12 | ||||
| Total return: | 205.20% | ||||
| Average annual return: | 5.74% | ||||
| Starting investment: | $10,000.00 | ||||
| Ending investment: | $30,543.51 | ||||
As shown above, the twenty year investment result worked out well, with an annualized rate of return of 5.74%. This would have turned a $10K investment made 20 years ago into $30,543.51 today (as of 10/01/2019). On a total return basis, that’s a result of 205.20% (something to think about: how might K shares perform over the next 20 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]
Notice that Kellogg Co paid investors a total of $30.12/share in dividends over the 20 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).
Based upon the most recent annualized dividend rate of 2.28/share, we calculate that K has a current yield of approximately 3.61%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 2.28 against the original $37.62/share purchase price. This works out to a yield on cost of 9.60%.
Another great investment quote to think about:
“All the opportunity in the world means nothing if you don’t actually pull the trigger.” — Sam Zell
