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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The above quote from Warren Buffett is timeless, and brings into focus the choice about time horizon that any investor should think about before buying a stock they are considering. Behind every stock is an actual business; what will that business look like over a ten year period?

Today, let’s look backwards in time to 2009, and take a look at what happened to investors who asked that very question about United Airlines Holdings Inc (NASD: UAL), by taking a look at the investment outcome over a ten year holding period.

Start date: 09/21/2009
$10,000

09/21/2009
$96,019

09/18/2019
End date: 09/18/2019
Start price/share: $9.40
End price/share: $90.23
Starting shares: 1,063.83
Ending shares: 1,063.83
Dividends reinvested/share: $0.00
Total return: 859.89%
Average annual return: 25.39%
Starting investment: $10,000.00
Ending investment: $96,019.58

As shown above, the ten year investment result worked out exceptionally well, with an annualized rate of return of 25.39%. This would have turned a $10K investment made 10 years ago into $96,019.58 today (as of 09/18/2019). On a total return basis, that’s a result of 859.89% (something to think about: how might UAL shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

One more piece of investment wisdom to leave you with:
“All intelligent investing is value investing: acquiring more that you are paying for. You must value the business in order to value the stock.” — Charlie Munger