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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The above quote from Warren Buffett is timeless, and brings into focus the choice about time horizon that any investor should think about before buying a stock they are considering. Behind every stock is an actual business; what will that business look like over a decade-long period?

Today, let’s look backwards in time to 2009, and take a look at what happened to investors who asked that very question about The Gap Inc (NYSE: GPS), by taking a look at the investment outcome over a decade-long holding period.

Start date: 04/13/2009
$10,000

04/13/2009
$22,012

04/11/2019
End date: 04/11/2019
Start price/share: $14.98
End price/share: $25.47
Starting shares: 667.56
Ending shares: 864.19
Dividends reinvested/share: $7.16
Total return: 120.11%
Average annual return: 8.21%
Starting investment: $10,000.00
Ending investment: $22,012.73

As we can see, the decade-long investment result worked out well, with an annualized rate of return of 8.21%. This would have turned a $10K investment made 10 years ago into $22,012.73 today (as of 04/11/2019). On a total return basis, that’s a result of 120.11% (something to think about: how might GPS shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that The Gap Inc paid investors a total of $7.16/share in dividends over the 10 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of .97/share, we calculate that GPS has a current yield of approximately 3.81%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of .97 against the original $14.98/share purchase price. This works out to a yield on cost of 25.43%.

One more piece of investment wisdom to leave you with:
“If you have more than 120 or 130 I.Q. points, you can afford to give the rest away. You don’t need extraordinary intelligence to succeed as an investor.” — Warren Buffett