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“When we own portions of outstanding businesses with outstanding managements, our favorite holding period is forever.”

— Warren Buffett

This inspiring quote from Warren Buffett teaches us the importance of considering our investment time horizon when approaching any given investment: Could we envision ourselves holding the stock we are considering for many years? Even a two-decade holding period potentially?

For “buy-and-hold” investors taking a long-term view, what’s important isn’t the short-term stock market fluctuations that will inevitably occur, but what happens over the long haul. Looking back 20 years to 2001, investors considering an investment into shares of Nike (NYSE: NKE) may have been pondering this very question and thinking about their potential investment result over a full two-decade time horizon. Here’s how that would have worked out.

Start date: 11/08/2001
$10,000

11/08/2001
$367,281

11/05/2021
End date: 11/05/2021
Start price/share: $6.23
End price/share: $177.51
Starting shares: 1,605.14
Ending shares: 2,067.85
Dividends reinvested/share: $8.70
Total return: 3,570.64%
Average annual return: 19.74%
Starting investment: $10,000.00
Ending investment: $367,281.82

The above analysis shows the two-decade investment result worked out exceptionally well, with an annualized rate of return of 19.74%. This would have turned a $10K investment made 20 years ago into $367,281.82 today (as of 11/05/2021). On a total return basis, that’s a result of 3,570.64% (something to think about: how might NKE shares perform over the next 20 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Many investors out there refuse to own any stock that lacks a dividend; in the case of Nike, investors have received $8.70/share in dividends these past 20 years examined in the exercise above. This means total return was driven not just by share price, but also by the dividends received (and what the investor did with those dividends). For this exercise, what we’ve done with the dividends is to assume they are reinvestted — i.e. used to purchase additional shares (the calculations use closing price on ex-date).

Based upon the most recent annualized dividend rate of 1.1/share, we calculate that NKE has a current yield of approximately 0.62%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 1.1 against the original $6.23/share purchase price. This works out to a yield on cost of 9.95%.

Here’s one more great investment quote before you go:
“Your success in investing will depend in part on your character and guts and in part on your ability to realize, at the height of ebullience and the depth of despair alike, that this too, shall pass.” — Jack Bogle