“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”
— Warren Buffett
A critical pearl of wisdom from Warren Buffett teaches us that with any potential stock investment we may make, as soon as our buy order is filled we will have a choice: to remain a co-owner of that company for the long haul, or to react to the inevitable short-term ups and downs that the stock market is famous for (sometimes sharp ups and downs).
The reality of this choice forces us to challenge our confidence in any given company we might invest into, and keep our eyes on the long-term time horizon. The market may go up and down the interim, but over a decade-long holding period, will the investment succeed?
Back in 2014, investors may have been asking themselves that very question about PepsiCo Inc (NASD: PEP). Let’s examine what would have happened over a decade-long holding period, had you invested in PEP shares back in 2014 and held on.
| Start date: | 04/25/2014 |
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| End date: | 04/24/2024 | ||||
| Start price/share: | $85.25 | ||||
| End price/share: | $177.41 | ||||
| Starting shares: | 117.30 | ||||
| Ending shares: | 156.46 | ||||
| Dividends reinvested/share: | $37.25 | ||||
| Total return: | 177.57% | ||||
| Average annual return: | 10.74% | ||||
| Starting investment: | $10,000.00 | ||||
| Ending investment: | $27,751.60 | ||||
The above analysis shows the decade-long investment result worked out quite well, with an annualized rate of return of 10.74%. This would have turned a $10K investment made 10 years ago into $27,751.60 today (as of 04/24/2024). On a total return basis, that’s a result of 177.57% (something to think about: how might PEP shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]
Dividends are always an important investment factor to consider, and PepsiCo Inc has paid $37.25/share in dividends to shareholders over the past 10 years we looked at above. Many an investor will only invest in stocks that pay dividends, so this component of total return is always an important consideration. Automated reinvestment of dividends into additional shares of stock can be a great way for an investor to compound their returns. The above calculations are done with the assuption that dividends received over time are reinvested (the calcuations use the closing price on ex-date).
Based upon the most recent annualized dividend rate of 5.06/share, we calculate that PEP has a current yield of approximately 2.85%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 5.06 against the original $85.25/share purchase price. This works out to a yield on cost of 3.34%.
One more piece of investment wisdom to leave you with:
“The individual investor should act consistently as an investor and not as a speculator. This means that he should be able to justify every purchase he makes and each price he pays by impersonal, objective reasoning that satisfies him that he is getting more than his money’s worth for his purchase.” — Benjamin Graham
