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“Someone’s sitting in the shade today because someone planted a tree a long time ago.”

— Warren Buffett

Investors can learn a lot from Warren Buffett, whose above quote teaches the importance of thinking about investment time horizon, and asking ourselves before buying any given stock: can we envision holding onto it for years — even a two-decade holding period possibly?

Suppose a “buy-and-hold” investor was considering an investment into Hershey Company (NYSE: HSY) back in 2002: back then, such an investor may have been pondering this very same question. Had they answered “yes” to a full two-decade investment time horizon and then actually held for these past 20 years, here’s how that investment would have turned out.

Start date: 01/14/2002
$10,000

01/14/2002
$91,371

01/13/2022
End date: 01/13/2022
Start price/share: $34.01
End price/share: $196.74
Starting shares: 294.03
Ending shares: 464.36
Dividends reinvested/share: $35.04
Total return: 813.59%
Average annual return: 11.69%
Starting investment: $10,000.00
Ending investment: $91,371.76

As we can see, the two-decade investment result worked out quite well, with an annualized rate of return of 11.69%. This would have turned a $10K investment made 20 years ago into $91,371.76 today (as of 01/13/2022). On a total return basis, that’s a result of 813.59% (something to think about: how might HSY shares perform over the next 20 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Beyond share price change, another component of HSY’s total return these past 20 years has been the payment by Hershey Company of $35.04/share in dividends to shareholders. Automatic reinvestment of dividends can be a wonderful way to compound returns, and for the above calculations we presume that dividends are reinvested into additional shares of stock. (For the purpose of these calcuations, the closing price on ex-date is used).

Based upon the most recent annualized dividend rate of 3.604/share, we calculate that HSY has a current yield of approximately 1.83%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 3.604 against the original $34.01/share purchase price. This works out to a yield on cost of 5.38%.

Here’s one more great investment quote before you go:
“It’s not always easy to do what’s not popular, but that’s where you make your money. Buy stocks that look bad to less careful investors and hang on until their real value is recognized.” — John Neff