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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The above quote from Warren Buffett is timeless, and brings into focus the choice about time horizon that any investor should think about before buying a stock they are considering. Behind every stock is an actual business; what will that business look like over a decade-long period?

Today, let’s look backwards in time to 2009, and take a look at what happened to investors who asked that very question about Johnson & Johnson (NYSE: JNJ), by taking a look at the investment outcome over a decade-long holding period.

Start date: 07/27/2009
$10,000

07/27/2009
$28,668

07/24/2019
End date: 07/24/2019
Start price/share: $61.27
End price/share: $129.78
Starting shares: 163.21
Ending shares: 220.85
Dividends reinvested/share: $27.90
Total return: 186.61%
Average annual return: 11.11%
Starting investment: $10,000.00
Ending investment: $28,668.58

As we can see, the decade-long investment result worked out quite well, with an annualized rate of return of 11.11%. This would have turned a $10K investment made 10 years ago into $28,668.58 today (as of 07/24/2019). On a total return basis, that’s a result of 186.61% (something to think about: how might JNJ shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Beyond share price change, another component of JNJ’s total return these past 10 years has been the payment by Johnson & Johnson of $27.90/share in dividends to shareholders. Automatic reinvestment of dividends can be a wonderful way to compound returns, and for the above calculations we presume that dividends are reinvested into additional shares of stock. (For the purpose of these calcuations, the closing price on ex-date is used).

Based upon the most recent annualized dividend rate of 3.8/share, we calculate that JNJ has a current yield of approximately 2.93%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 3.8 against the original $61.27/share purchase price. This works out to a yield on cost of 4.78%.

One more piece of investment wisdom to leave you with:
“Nearly every time I strayed from the herd, I’ve made a lot of money. Wandering away from the action is the way to find the new action.” — Jim Rogers