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“When we own portions of outstanding businesses with outstanding managements, our favorite holding period is forever.”

— Warren Buffett

The wisdom of Warren Buffett reflects a value-based philosophy about investing that says investors are buying shares in a business, and encourages strategic thinking about investment time horizon. Before placing a buy order for a stock, a great question we can ask is whether we would still be comfortable making the investment if we couldn’t sell it for many years?

A “buy-and-hold” approach may call for a time horizon that spans a long period of time — maybe even lasting for a twenty year holding period. Suppose such a “buy-and-hold” investor had looked into buying shares of Ralph Lauren Corp (NYSE: RL) back in 1999. Let’s take a look at how such an investment would have worked out for that buy-and-hold investor:

Start date: 03/18/1999
$10,000

03/18/1999
$69,529

03/15/2019
End date: 03/15/2019
Start price/share: $20.25
End price/share: $120.78
Starting shares: 493.83
Ending shares: 575.32
Dividends reinvested/share: $16.23
Total return: 594.87%
Average annual return: 10.18%
Starting investment: $10,000.00
Ending investment: $69,529.76

As we can see, the twenty year investment result worked out quite well, with an annualized rate of return of 10.18%. This would have turned a $10K investment made 20 years ago into $69,529.76 today (as of 03/15/2019). On a total return basis, that’s a result of 594.87% (something to think about: how might RL shares perform over the next 20 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that Ralph Lauren Corp paid investors a total of $16.23/share in dividends over the 20 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 2.5/share, we calculate that RL has a current yield of approximately 2.07%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 2.5 against the original $20.25/share purchase price. This works out to a yield on cost of 10.22%.

One more investment quote to leave you with:
“Smart investing doesn’t consist of buying good assets but of buying assets well. This is a very, very important distinction that very, very few people understand.” — Howard Marks