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“I buy on the assumption that they could close the market the next day and not reopen it for five years.”

— Warren Buffett

This inspiring quote from Warren Buffett teaches us the importance of considering our investment time horizon when approaching any given investment: Could we envision ourselves holding the stock we are considering for many years? Even a five year holding period potentially?

For “buy-and-hold” investors taking a long-term view, what’s important isn’t the short-term stock market fluctuations that will inevitably occur, but what happens over the long haul. Looking back 5 years to 2014, investors considering an investment into shares of Ulta Beauty Inc (NASD: ULTA) may have been pondering this very question and thinking about their potential investment result over a full five year time horizon. Here’s how that would have worked out.

Start date: 05/28/2014
$10,000

05/28/2014
$39,232

05/24/2019
End date: 05/24/2019
Start price/share: $85.40
End price/share: $335.09
Starting shares: 117.10
Ending shares: 117.10
Dividends reinvested/share: $0.00
Total return: 292.38%
Average annual return: 31.50%
Starting investment: $10,000.00
Ending investment: $39,232.98

The above analysis shows the five year investment result worked out exceptionally well, with an annualized rate of return of 31.50%. This would have turned a $10K investment made 5 years ago into $39,232.98 today (as of 05/24/2019). On a total return basis, that’s a result of 292.38% (something to think about: how might ULTA shares perform over the next 5 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

More investment wisdom to ponder:
“People who invest make money for themselves; people who speculate make money for their brokers.” — Benjamin Graham