“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”
— Warren Buffett
Investors can learn a lot from Warren Buffett, whose above quote teaches the importance of thinking about investment time horizon, and asking ourselves before buying any given stock: can we envision holding onto it for years — even a ten year holding period possibly?
Suppose a “buy-and-hold” investor was considering an investment into Estee Lauder Cos., Inc. (NYSE: EL) back in 2011: back then, such an investor may have been pondering this very same question. Had they answered “yes” to a full ten year investment time horizon and then actually held for these past 10 years, here’s how that investment would have turned out.
| Start date: | 05/31/2011 |
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| End date: | 05/27/2021 | ||||
| Start price/share: | $51.26 | ||||
| End price/share: | $303.55 | ||||
| Starting shares: | 195.08 | ||||
| Ending shares: | 219.07 | ||||
| Dividends reinvested/share: | $12.37 | ||||
| Total return: | 564.97% | ||||
| Average annual return: | 20.87% | ||||
| Starting investment: | $10,000.00 | ||||
| Ending investment: | $66,521.14 | ||||
As we can see, the ten year investment result worked out exceptionally well, with an annualized rate of return of 20.87%. This would have turned a $10K investment made 10 years ago into $66,521.14 today (as of 05/27/2021). On a total return basis, that’s a result of 564.97% (something to think about: how might EL shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]
Notice that Estee Lauder Cos., Inc. paid investors a total of $12.37/share in dividends over the 10 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).
Based upon the most recent annualized dividend rate of 2.12/share, we calculate that EL has a current yield of approximately 0.70%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 2.12 against the original $51.26/share purchase price. This works out to a yield on cost of 1.37%.
More investment wisdom to ponder:
“Go for a business that any idiot can run – because sooner or later, any idiot probably is going to run it.” — Peter Lynch
