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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The Warren Buffett investment philosophy calls for a long-term investment horizon, where a ten year holding period, or even longer, would fit right into the strategy. How would such a strategy have worked out for an investment into Walt Disney Co. (NYSE: DIS)? Today, we examine the outcome of a ten year investment into the stock back in 2014.

Start date: 01/17/2014


End date: 01/16/2024
Start price/share: $73.98
End price/share: $93.05
Starting shares: 135.17
Ending shares: 147.31
Dividends reinvested/share: $9.41
Total return: 37.07%
Average annual return: 3.20%
Starting investment: $10,000.00
Ending investment: $13,703.59

As we can see, the ten year investment result worked out as follows, with an annualized rate of return of 3.20%. This would have turned a $10K investment made 10 years ago into $13,703.59 today (as of 01/16/2024). On a total return basis, that’s a result of 37.07% (something to think about: how might DIS shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that Walt Disney Co. paid investors a total of $9.41/share in dividends over the 10 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 1.76/share, we calculate that DIS has a current yield of approximately 1.89%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 1.76 against the original $73.98/share purchase price. This works out to a yield on cost of 2.55%.

One more piece of investment wisdom to leave you with:
“Never test the depth of a river with both feet.” — Warren Buffett