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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

One of the most important things investors can learn from Warren Buffett, is about how they approach their time horizon for an investment into a stock under consideration. Because immediately after buying shares of a given stock, investors will then be able to check on the day-to-day (and even minute-by-minute) market value. Some days the stock market will be up, other days down. These daily fluctuations can often distract from the long-term view. Today, we look at the result of a decade-long holding period for an investor who was considering Ulta Beauty Inc (NASD: ULTA) back in 2013, bought the stock, ignored the market’s ups and downs, and simply held through to today.

Start date: 12/02/2013


End date: 11/30/2023
Start price/share: $126.93
End price/share: $425.99
Starting shares: 78.78
Ending shares: 78.78
Dividends reinvested/share: $0.00
Total return: 235.61%
Average annual return: 12.87%
Starting investment: $10,000.00
Ending investment: $33,557.16

As shown above, the decade-long investment result worked out quite well, with an annualized rate of return of 12.87%. This would have turned a $10K investment made 10 years ago into $33,557.16 today (as of 11/30/2023). On a total return basis, that’s a result of 235.61% (something to think about: how might ULTA shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

More investment wisdom to ponder:
“Experience taught me a few things. One is to listen to your gut, no matter how good something sounds on paper. The second is that you’re generally better off sticking with what you know. And the third is that sometimes your best investments are the ones you don’t make.” — Donald Trump