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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The Warren Buffett investment philosophy calls for a long-term investment horizon, where a decade-long holding period, or even longer, would fit right into the strategy. How would such a strategy have worked out for an investment into Citigroup Inc (NYSE: C)? Today, we examine the outcome of a decade-long investment into the stock back in 2013.

Start date: 11/18/2013


End date: 11/15/2023
Start price/share: $50.79
End price/share: $44.88
Starting shares: 196.89
Ending shares: 248.36
Dividends reinvested/share: $13.24
Total return: 11.46%
Average annual return: 1.09%
Starting investment: $10,000.00
Ending investment: $11,144.72

As shown above, the decade-long investment result worked out as follows, with an annualized rate of return of 1.09%. This would have turned a $10K investment made 10 years ago into $11,144.72 today (as of 11/15/2023). On a total return basis, that’s a result of 11.46% (something to think about: how might C shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that Citigroup Inc paid investors a total of $13.24/share in dividends over the 10 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 2.12/share, we calculate that C has a current yield of approximately 4.72%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 2.12 against the original $50.79/share purchase price. This works out to a yield on cost of 9.29%.

Here’s one more great investment quote before you go:
“Invest for the long haul. Don’t get too greedy and don’t get too scared.” — Shelby Davis