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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

Investors can learn a lot from Warren Buffett, whose above quote teaches the importance of thinking about investment time horizon, and asking ourselves before buying any given stock: can we envision holding onto it for years — even a ten year holding period possibly?

Suppose a “buy-and-hold” investor was considering an investment into Adobe Inc (NASD: ADBE) back in 2013: back then, such an investor may have been pondering this very same question. Had they answered “yes” to a full ten year investment time horizon and then actually held for these past 10 years, here’s how that investment would have turned out.

Start date: 11/21/2013


End date: 11/20/2023
Start price/share: $56.23
End price/share: $612.70
Starting shares: 177.84
Ending shares: 177.84
Dividends reinvested/share: $0.00
Total return: 989.63%
Average annual return: 26.97%
Starting investment: $10,000.00
Ending investment: $108,967.08

As shown above, the ten year investment result worked out exceptionally well, with an annualized rate of return of 26.97%. This would have turned a $10K investment made 10 years ago into $108,967.08 today (as of 11/20/2023). On a total return basis, that’s a result of 989.63% (something to think about: how might ADBE shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Another great investment quote to think about:
“Based on my own personal experience, both as an investor in recent years and an expert witness in years past, rarely do more than three or four variables really count. Everything else is noise.” — Martin Whitman