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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

A key lesson we can learn from Warren Buffett, is about how to think about a potential stock investment in the context of a long-term time horizon. Every investor in a stock has a choice: bite our fingernails over the short-term ups and downs that are inevitable with the stock market, or, zero in on stocks we are comfortable to simply buy and hold for the long haul — maybe even a ten year holding period. Heck, investors can even choose to completely ignore the stock market’s short-run quotations and instead go into their initial investment planning to hold on for years and years regardless of the fluctuations in price that might occur next.

Today, we examine what would have happened over a ten year holding period, had you decided back in 2013 to buy shares of Ulta Beauty Inc (NASD: ULTA) and simply hold through to today.

Start date: 08/22/2013


End date: 08/21/2023
Start price/share: $102.04
End price/share: $447.91
Starting shares: 98.00
Ending shares: 98.00
Dividends reinvested/share: $0.00
Total return: 338.96%
Average annual return: 15.94%
Starting investment: $10,000.00
Ending investment: $43,904.49

As shown above, the ten year investment result worked out exceptionally well, with an annualized rate of return of 15.94%. This would have turned a $10K investment made 10 years ago into $43,904.49 today (as of 08/21/2023). On a total return basis, that’s a result of 338.96% (something to think about: how might ULTA shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

One more piece of investment wisdom to leave you with:
“Far more money has been lost by investors trying to anticipate corrections, than lost in the corrections themselves.” — Peter Lynch