Photo credit:

“Someone’s sitting in the shade today because someone planted a tree a long time ago.”

— Warren Buffett

The wisdom of Warren Buffett reflects a value-based philosophy about investing that says investors are buying shares in a business, and encourages strategic thinking about investment time horizon. Before placing a buy order for a stock, a great question we can ask is whether we would still be comfortable making the investment if we couldn’t sell it for many years?

A “buy-and-hold” approach may call for a time horizon that spans a long period of time — maybe even lasting for a two-decade holding period. Suppose such a “buy-and-hold” investor had looked into buying shares of Bath & Body Works Inc (NYSE: BBWI) back in 2003. Let’s take a look at how such an investment would have worked out for that buy-and-hold investor:

Start date: 09/02/2003


End date: 08/30/2023
Start price/share: $13.58
End price/share: $38.11
Starting shares: 736.38
Ending shares: 2,005.31
Dividends reinvested/share: $31.38
Total return: 664.22%
Average annual return: 10.70%
Starting investment: $10,000.00
Ending investment: $76,417.76

As shown above, the two-decade investment result worked out quite well, with an annualized rate of return of 10.70%. This would have turned a $10K investment made 20 years ago into $76,417.76 today (as of 08/30/2023). On a total return basis, that’s a result of 664.22% (something to think about: how might BBWI shares perform over the next 20 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Many investors out there refuse to own any stock that lacks a dividend; in the case of Bath & Body Works Inc, investors have received $31.38/share in dividends these past 20 years examined in the exercise above. This means total return was driven not just by share price, but also by the dividends received (and what the investor did with those dividends). For this exercise, what we’ve done with the dividends is to assume they are reinvestted — i.e. used to purchase additional shares (the calculations use closing price on ex-date).

Based upon the most recent annualized dividend rate of .8/share, we calculate that BBWI has a current yield of approximately 2.10%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of .8 against the original $13.58/share purchase price. This works out to a yield on cost of 15.46%.

Another great investment quote to think about:
“The most important thing about an investment philosophy is that you have one.” — David Booth