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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The above quote from Warren Buffett is timeless, and brings into focus the choice about time horizon that any investor should think about before buying a stock they are considering. Behind every stock is an actual business; what will that business look like over a ten year period?

Today, let’s look backwards in time to 2013, and take a look at what happened to investors who asked that very question about Ulta Beauty Inc (NASD: ULTA), by taking a look at the investment outcome over a ten year holding period.

Start date: 05/22/2013
$10,000

05/22/2013
  $52,226

05/19/2023
End date: 05/19/2023
Start price/share: $94.06
End price/share: $491.05
Starting shares: 106.32
Ending shares: 106.32
Dividends reinvested/share: $0.00
Total return: 422.06%
Average annual return: 17.98%
Starting investment: $10,000.00
Ending investment: $52,226.05

As shown above, the ten year investment result worked out exceptionally well, with an annualized rate of return of 17.98%. This would have turned a $10K investment made 10 years ago into $52,226.05 today (as of 05/19/2023). On a total return basis, that’s a result of 422.06% (something to think about: how might ULTA shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

More investment wisdom to ponder:
“Value investing requires a great deal of hard work, unusually strict discipline, and a long-term investment horizon. Few are willing and able to devote sufficient time and effort to become value investors, and only a fraction of those have the proper mind-set to succeed.” — Seth Klarman