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“When we own portions of outstanding businesses with outstanding managements, our favorite holding period is forever.”

— Warren Buffett

One of the most important things investors can learn from Warren Buffett, is about how they approach their time horizon for an investment into a stock under consideration. Because immediately after buying shares of a given stock, investors will then be able to check on the day-to-day (and even minute-by-minute) market value. Some days the stock market will be up, other days down. These daily fluctuations can often distract from the long-term view. Today, we look at the result of a two-decade holding period for an investor who was considering Estee Lauder Cos., Inc. (NYSE: EL) back in 2002, bought the stock, ignored the market’s ups and downs, and simply held through to today.

Start date: 11/07/2002


End date: 11/04/2022
Start price/share: $14.55
End price/share: $210.53
Starting shares: 687.29
Ending shares: 862.69
Dividends reinvested/share: $17.41
Total return: 1,716.22%
Average annual return: 15.60%
Starting investment: $10,000.00
Ending investment: $181,689.22

As shown above, the two-decade investment result worked out exceptionally well, with an annualized rate of return of 15.60%. This would have turned a $10K investment made 20 years ago into $181,689.22 today (as of 11/04/2022). On a total return basis, that’s a result of 1,716.22% (something to think about: how might EL shares perform over the next 20 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Always an important consideration with a dividend-paying company is: should we reinvest our dividends?Over the past 20 years, Estee Lauder Cos., Inc. has paid $17.41/share in dividends. For the above analysis, we assume that the investor reinvests dividends into new shares of stock (for the above calculations, the reinvestment is performed using closing price on ex-div date for that dividend).

Based upon the most recent annualized dividend rate of 2.64/share, we calculate that EL has a current yield of approximately 1.25%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 2.64 against the original $14.55/share purchase price. This works out to a yield on cost of 8.59%.

One more piece of investment wisdom to leave you with:
“A stock is not just a ticker symbol or an electronic blip; it is an ownership interest in an actual business, with an underlying value that does not depend on its share price.” — Benjamin Graham