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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The Warren Buffett investment philosophy calls for a long-term investment horizon, where a decade-long holding period, or even longer, would fit right into the strategy. How would such a strategy have worked out for an investment into General Electric Co (NYSE: GE)? Today, we examine the outcome of a decade-long investment into the stock back in 2012.

Start date: 11/05/2012
$10,000

11/05/2012
  $5,906

11/03/2022
End date: 11/03/2022
Start price/share: $164.72
End price/share: $78.38
Starting shares: 60.71
Ending shares: 75.39
Dividends reinvested/share: $39.12
Total return: -40.91%
Average annual return: -5.13%
Starting investment: $10,000.00
Ending investment: $5,906.79

The above analysis shows the decade-long investment result worked out poorly, with an annualized rate of return of -5.13%. This would have turned a $10K investment made 10 years ago into $5,906.79 today (as of 11/03/2022). On a total return basis, that’s a result of -40.91% (something to think about: how might GE shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that General Electric Co paid investors a total of $39.12/share in dividends over the 10 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of .32/share, we calculate that GE has a current yield of approximately 0.41%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of .32 against the original $164.72/share purchase price. This works out to a yield on cost of 0.25%.

Here’s one more great investment quote before you go:
“All you need for a lifetime of successful investing is a few big winners, and the pluses from those will overwhelm the minuses from the stocks that don’t work out.” — Peter Lynch