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“I buy on the assumption that they could close the market the next day and not reopen it for five years.”

— Warren Buffett

A critical pearl of wisdom from Warren Buffett teaches us that with any potential stock investment we may make, as soon as our buy order is filled we will have a choice: to remain a co-owner of that company for the long haul, or to react to the inevitable short-term ups and downs that the stock market is famous for (sometimes sharp ups and downs).

The reality of this choice forces us to challenge our confidence in any given company we might invest into, and keep our eyes on the long-term time horizon. The market may go up and down the interim, but over a five year holding period, will the investment succeed?

Back in 2017, investors may have been asking themselves that very question about Ulta Beauty Inc (NASD: ULTA). Let’s examine what would have happened over a five year holding period, had you invested in ULTA shares back in 2017 and held on.

Start date: 03/27/2017
$10,000

03/27/2017
$14,131

03/24/2022
End date: 03/24/2022
Start price/share: $280.14
End price/share: $395.84
Starting shares: 35.70
Ending shares: 35.70
Dividends reinvested/share: $0.00
Total return: 41.30%
Average annual return: 7.17%
Starting investment: $10,000.00
Ending investment: $14,131.93

As shown above, the five year investment result worked out well, with an annualized rate of return of 7.17%. This would have turned a $10K investment made 5 years ago into $14,131.93 today (as of 03/24/2022). On a total return basis, that’s a result of 41.30% (something to think about: how might ULTA shares perform over the next 5 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Here’s one more great investment quote before you go:
“I learned early that there is nothing new in Wall Street. There can’t be because speculation is as old as the hills. Whatever happens in the stock market today has happened before and will happen again. I’ve never forgotten that.” — Jesse Livermore