Photo credit:

“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The wisdom of Warren Buffett reflects a value-based philosophy about investing that says investors are buying shares in a business, and encourages strategic thinking about investment time horizon. Before placing a buy order for a stock, a great question we can ask is whether we would still be comfortable making the investment if we couldn’t sell it for many years?

A “buy-and-hold” approach may call for a time horizon that spans a long period of time — maybe even lasting for a decade-long holding period. Suppose such a “buy-and-hold” investor had looked into buying shares of Kimberly-Clark Corp. (NYSE: KMB) back in 2011. Let’s take a look at how such an investment would have worked out for that buy-and-hold investor:

Start date: 11/10/2011


End date: 11/09/2021
Start price/share: $67.55
End price/share: $132.46
Starting shares: 148.04
Ending shares: 205.08
Dividends reinvested/share: $36.77
Total return: 171.65%
Average annual return: 10.50%
Starting investment: $10,000.00
Ending investment: $27,155.66

The above analysis shows the decade-long investment result worked out quite well, with an annualized rate of return of 10.50%. This would have turned a $10K investment made 10 years ago into $27,155.66 today (as of 11/09/2021). On a total return basis, that’s a result of 171.65% (something to think about: how might KMB shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that Kimberly-Clark Corp. paid investors a total of $36.77/share in dividends over the 10 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 4.56/share, we calculate that KMB has a current yield of approximately 3.44%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 4.56 against the original $67.55/share purchase price. This works out to a yield on cost of 5.09%.

Another great investment quote to think about:
“Be fearful when others are greedy; be greedy when others are fearful.” — Warren Buffett