“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”
— Warren Buffett
A critical pearl of wisdom from Warren Buffett teaches us that with any potential stock investment we may make, as soon as our buy order is filled we will have a choice: to remain a co-owner of that company for the long haul, or to react to the inevitable short-term ups and downs that the stock market is famous for (sometimes sharp ups and downs).
The reality of this choice forces us to challenge our confidence in any given company we might invest into, and keep our eyes on the long-term time horizon. The market may go up and down the interim, but over a ten year holding period, will the investment succeed?
Back in 2011, investors may have been asking themselves that very question about Church & Dwight Co Inc (NYSE: CHD). Let’s examine what would have happened over a ten year holding period, had you invested in CHD shares back in 2011 and held on.
|Average annual return:||19.34%|
As shown above, the ten year investment result worked out exceptionally well, with an annualized rate of return of 19.34%. This would have turned a $10K investment made 10 years ago into $58,651.76 today (as of 01/06/2021). On a total return basis, that’s a result of 486.58% (something to think about: how might CHD shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]
Beyond share price change, another component of CHD’s total return these past 10 years has been the payment by Church & Dwight Co Inc of $6.88/share in dividends to shareholders. Automatic reinvestment of dividends can be a wonderful way to compound returns, and for the above calculations we presume that dividends are reinvested into additional shares of stock. (For the purpose of these calcuations, the closing price on ex-date is used).
Based upon the most recent annualized dividend rate of .96/share, we calculate that CHD has a current yield of approximately 1.12%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of .96 against the original $17.19/share purchase price. This works out to a yield on cost of 6.52%.
More investment wisdom to ponder:
“There is nothing riskier than the widespread perception that there is no risk.” — Howard Marks