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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

One of the most important things investors can learn from Warren Buffett, is about how they approach their time horizon for an investment into a stock under consideration. Because immediately after buying shares of a given stock, investors will then be able to check on the day-to-day (and even minute-by-minute) market value. Some days the stock market will be up, other days down. These daily fluctuations can often distract from the long-term view. Today, we look at the result of a decade-long holding period for an investor who was considering Hershey Company (NYSE: HSY) back in 2010, bought the stock, ignored the market’s ups and downs, and simply held through to today.

Start date: 12/06/2010


End date: 12/03/2020
Start price/share: $46.43
End price/share: $149.83
Starting shares: 215.38
Ending shares: 271.77
Dividends reinvested/share: $22.88
Total return: 307.19%
Average annual return: 15.07%
Starting investment: $10,000.00
Ending investment: $40,702.50

The above analysis shows the decade-long investment result worked out exceptionally well, with an annualized rate of return of 15.07%. This would have turned a $10K investment made 10 years ago into $40,702.50 today (as of 12/03/2020). On a total return basis, that’s a result of 307.19% (something to think about: how might HSY shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that Hershey Company paid investors a total of $22.88/share in dividends over the 10 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 3.216/share, we calculate that HSY has a current yield of approximately 2.15%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 3.216 against the original $46.43/share purchase price. This works out to a yield on cost of 4.63%.

Another great investment quote to think about:
“Calling someone who trades actively in the market an investor is like calling someone who repeatedly engages in one-night stands a romantic.” — Warren Buffett