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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The above quote from Warren Buffett is timeless, and brings into focus the choice about time horizon that any investor should think about before buying a stock they are considering. Behind every stock is an actual business; what will that business look like over a ten year period?

Today, let’s look backwards in time to 2010, and take a look at what happened to investors who asked that very question about Johnson & Johnson (NYSE: JNJ), by taking a look at the investment outcome over a ten year holding period.

Start date: 10/11/2010


End date: 10/08/2020
Start price/share: $63.30
End price/share: $148.89
Starting shares: 157.98
Ending shares: 212.16
Dividends reinvested/share: $30.22
Total return: 215.88%
Average annual return: 12.19%
Starting investment: $10,000.00
Ending investment: $31,589.41

As we can see, the ten year investment result worked out quite well, with an annualized rate of return of 12.19%. This would have turned a $10K investment made 10 years ago into $31,589.41 today (as of 10/08/2020). On a total return basis, that’s a result of 215.88% (something to think about: how might JNJ shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Many investors out there refuse to own any stock that lacks a dividend; in the case of Johnson & Johnson, investors have received $30.22/share in dividends these past 10 years examined in the exercise above. This means total return was driven not just by share price, but also by the dividends received (and what the investor did with those dividends). For this exercise, what we’ve done with the dividends is to assume they are reinvestted — i.e. used to purchase additional shares (the calculations use closing price on ex-date).

Based upon the most recent annualized dividend rate of 4.04/share, we calculate that JNJ has a current yield of approximately 2.71%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 4.04 against the original $63.30/share purchase price. This works out to a yield on cost of 4.28%.

One more piece of investment wisdom to leave you with:
“The best way to measure your investing success is not by whether you’re beating the market but by whether you’ve put in place a financial plan and a behavioral discipline that are likely to get you where you want to go.” — Benjamin Graham