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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The above quote from Warren Buffett is timeless, and brings into focus the choice about time horizon that any investor should think about before buying a stock they are considering. Behind every stock is an actual business; what will that business look like over a ten year period?

Today, let’s look backwards in time to 2010, and take a look at what happened to investors who asked that very question about Starbucks Corp. (NASD: SBUX), by taking a look at the investment outcome over a ten year holding period.

Start date: 09/01/2010


End date: 08/31/2020
Start price/share: $11.84
End price/share: $84.47
Starting shares: 844.59
Ending shares: 996.67
Dividends reinvested/share: $8.32
Total return: 741.89%
Average annual return: 23.73%
Starting investment: $10,000.00
Ending investment: $84,189.29

As we can see, the ten year investment result worked out exceptionally well, with an annualized rate of return of 23.73%. This would have turned a $10K investment made 10 years ago into $84,189.29 today (as of 08/31/2020). On a total return basis, that’s a result of 741.89% (something to think about: how might SBUX shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Beyond share price change, another component of SBUX’s total return these past 10 years has been the payment by Starbucks Corp. of $8.32/share in dividends to shareholders. Automatic reinvestment of dividends can be a wonderful way to compound returns, and for the above calculations we presume that dividends are reinvested into additional shares of stock. (For the purpose of these calcuations, the closing price on ex-date is used).

Based upon the most recent annualized dividend rate of 1.64/share, we calculate that SBUX has a current yield of approximately 1.94%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 1.64 against the original $11.84/share purchase price. This works out to a yield on cost of 16.39%.

Another great investment quote to think about:
“The most important quality for an investor is temperament, not intellect. You need a temperament that neither derives great pleasure from being with the crowd or against the crowd.” — Warren Buffett