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“When we own portions of outstanding businesses with outstanding managements, our favorite holding period is forever.”

— Warren Buffett

The above quote from Warren Buffett is timeless, and brings into focus the choice about time horizon that any investor should think about before buying a stock they are considering. Behind every stock is an actual business; what will that business look like over a twenty year period?

Today, let’s look backwards in time to 2000, and take a look at what happened to investors who asked that very question about Starbucks Corp. (NASD: SBUX), by taking a look at the investment outcome over a twenty year holding period.

Start date: 09/18/2000


End date: 09/17/2020
Start price/share: $4.69
End price/share: $86.75
Starting shares: 2,132.20
Ending shares: 2,539.64
Dividends reinvested/share: $8.44
Total return: 2,103.13%
Average annual return: 16.71%
Starting investment: $10,000.00
Ending investment: $220,240.31

The above analysis shows the twenty year investment result worked out exceptionally well, with an annualized rate of return of 16.71%. This would have turned a $10K investment made 20 years ago into $220,240.31 today (as of 09/17/2020). On a total return basis, that’s a result of 2,103.13% (something to think about: how might SBUX shares perform over the next 20 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Dividends are always an important investment factor to consider, and Starbucks Corp. has paid $8.44/share in dividends to shareholders over the past 20 years we looked at above. Many an investor will only invest in stocks that pay dividends, so this component of total return is always an important consideration. Automated reinvestment of dividends into additional shares of stock can be a great way for an investor to compound their returns. The above calculations are done with the assuption that dividends received over time are reinvested (the calcuations use the closing price on ex-date).

Based upon the most recent annualized dividend rate of 1.64/share, we calculate that SBUX has a current yield of approximately 1.89%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 1.64 against the original $4.69/share purchase price. This works out to a yield on cost of 40.30%.

Another great investment quote to think about:
“We don’t have to be smarter than the rest. We have to be more disciplined than the rest.” — Warren Buffett