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“When we own portions of outstanding businesses with outstanding managements, our favorite holding period is forever.”

— Warren Buffett

One of the most important things investors can learn from Warren Buffett, is about how they approach their time horizon for an investment into a stock under consideration. Because immediately after buying shares of a given stock, investors will then be able to check on the day-to-day (and even minute-by-minute) market value. Some days the stock market will be up, other days down. These daily fluctuations can often distract from the long-term view. Today, we look at the result of a two-decade holding period for an investor who was considering Clorox Co (NYSE: CLX) back in 2000, bought the stock, ignored the market’s ups and downs, and simply held through to today.

Start date: 07/07/2000
$10,000

07/07/2000
$83,375

07/06/2020
End date: 07/06/2020
Start price/share: $44.88
End price/share: $221.42
Starting shares: 222.84
Ending shares: 376.83
Dividends reinvested/share: $42.91
Total return: 734.37%
Average annual return: 11.18%
Starting investment: $10,000.00
Ending investment: $83,375.37

The above analysis shows the two-decade investment result worked out quite well, with an annualized rate of return of 11.18%. This would have turned a $10K investment made 20 years ago into $83,375.37 today (as of 07/06/2020). On a total return basis, that’s a result of 734.37% (something to think about: how might CLX shares perform over the next 20 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that Clorox Co paid investors a total of $42.91/share in dividends over the 20 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 4.44/share, we calculate that CLX has a current yield of approximately 2.01%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 4.44 against the original $44.88/share purchase price. This works out to a yield on cost of 4.48%.

Here’s one more great investment quote before you go:
“I’d like to live as a poor man with lots of money.” — Pablo Picasso