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“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

— Warren Buffett

The above quote from Warren Buffett is timeless, and brings into focus the choice about time horizon that any investor should think about before buying a stock they are considering. Behind every stock is an actual business; what will that business look like over a decade-long period?

Today, let’s look backwards in time to 2010, and take a look at what happened to investors who asked that very question about American Electric Power Co Inc (NYSE: AEP), by taking a look at the investment outcome over a decade-long holding period.

Start date: 01/11/2010
$10,000

01/11/2010
$38,851

01/08/2020
End date: 01/08/2020
Start price/share: $35.98
End price/share: $93.41
Starting shares: 277.93
Ending shares: 415.89
Dividends reinvested/share: $21.47
Total return: 288.48%
Average annual return: 14.54%
Starting investment: $10,000.00
Ending investment: $38,851.72

The above analysis shows the decade-long investment result worked out quite well, with an annualized rate of return of 14.54%. This would have turned a $10K investment made 10 years ago into $38,851.72 today (as of 01/08/2020). On a total return basis, that’s a result of 288.48% (something to think about: how might AEP shares perform over the next 10 years?). [These numbers were computed with the Dividend Channel DRIP Returns Calculator.]

Notice that American Electric Power Co Inc paid investors a total of $21.47/share in dividends over the 10 holding period, marking a second component of the total return beyond share price change alone. Much like watering a tree, reinvesting dividends can help an investment to grow over time — for the above calculations we assume dividend reinvestment (and for this exercise the closing price on ex-date is used for the reinvestment of a given dividend).

Based upon the most recent annualized dividend rate of 2.8/share, we calculate that AEP has a current yield of approximately 3.00%. Another interesting datapoint we can examine is ‘yield on cost’ — in other words, we can express the current annualized dividend of 2.8 against the original $35.98/share purchase price. This works out to a yield on cost of 8.34%.

Here’s one more great investment quote before you go:
“When I was young I thought that money was the most important thing in life; now that I am old I know that it is.” — Oscar Wilde